|

Website Design Philosophy
Yes, we have a
bit of an attitude about it... A very Positive attitude.
We offer custom website design as well as cost-saving pre-designed sites such as
these.
CLICK Pics for larger views. Use your browser's BACK button to return to
this page.
Fortson Communications’ website development approach is based upon a simple
design philosophy and goal: to combine creative visual artistry with
technological expertise in the clearest, most user-friendly and most
cost-effective way possible to maximize our client’s desired interaction between
their website and its target audience. Of
course, behind this simple idea lie some exciting challenges. We
believe that to maximize website/user interaction we must clearly understand
both your goals as the client, and the needs, tastes and demographics of your
target audiences. To that end, we’re committed to spending the necessary time
with you to probe deeper into the nuances of your message and how it relates to
audience demands. At that point, we begin the web design and complementary
collateral. We
believe that a website’s functions are:
-
to call attention to your message, product or
service
-
to attract and hold the interest of the
target audience
-
and, most important, to motivate the target
audience to take your desired action
We believe that a website’s function is NOT to call attention to the web
designer or to flashy gimmicks that do not enhance the client-target
interaction.
Of course, we love to use the latest eye-catching dynamic web effects and
animations. But we also believe in the time-tested design rule, "Less is More".
Each website feature and component must pass the same simple test: does it add
to or detract from achieving the client’s goals? Clean, clear and simple
websites are not only more effective communicators and motivators, they’re also
more cost-effective for the client.
We welcome you as a client to "look over our shoulders" throughout the design
and development process, to ask questions and offer feedback. You can view
your site's progress online at your convenience. And we invite you to be as
involved (or uninvolved) in the process as you wish.
We believe that even the greatest website on the planet cannot be effective if
the target audience doesn’t see it. Therefore, we urge all clients to let
us build into each website the latest search-engine optimization components and
to take the promotion steps necessary to maximize its presence on the web.
By doing this, we enhance and amplify the clients’ message, thus increasing the
chances for national and international recognition and customers.
Finally, we are committed to doing all of this on time, and on a reasonable
budget.
For samples of our web design skills, Please visit our client sites by CLICKING
the photos at the left. Use your browser's BACK button to return to this
page. CLICK HERE to see more samples of our
quick-turnaround, customizable pre-designed websites.
To return to the main Website Design page, Click
HERE.

CLICK the pictures above and at left to
visit our clients' sites.

Fortson
Communications, Inc.
2037 N. Surrey Ct., Grand Junction, CO 81503
Ed Fortson: 970-257-0872 email:
edfortson@aol.com
Leigh Fortson: 970-257-0871 email:
lsfortson@aol.com
 |