certainly not alone if you're a bit confused by terms
such as Internet Marketing and Web Promotion. And,
of course, there's that new buzz word, Search Engine
Optimization (SEO), to muddy up the waters even more...
So let's start by defining terms.
Marketing, we mean utilizing your website
as a cutting-edge medium (think of it as a
steroid-enhanced cross between television, magazines
and mail-order catalogs) to sell or promote your
products or services, disseminate information, and
otherwise interact with the target audiences who
visit your site. Internet marketing is the
process of putting your site to work after
people are looking at it; and keeping those visitors
coming back again and again.
By Web Promotion, we mean the steps
you must take to attract as many visitors as
possible to your site in the first place. The
greatest website ever created is useless unless
people know it's there and actually surf to it.
Web promotion includes registering your site with
search engines, adding appropriate links to and from
other sites that can help you, and several
top-secret tips and tricks we're not about to
Optimization (SEO) is one facet of web
promotion--and unfortunately the subject of a lot of
spam email these days. It's the process of
making your website absolutely irresistible
to the major search engines such as Google, Yahoo,
Bing, AOL, etc. Result? Your site gets
"ranked higher", meaning that it shows up at or near
the top of the search engine's list of websites when
someone types in the keywords or search phrases that
describe your products or services. See
All righty then... You know what the terms mean, but why
should you choose Fortson Communications to help you do
Well, we're good at Internet Marketing, Web Promotion
and Search Engine Optimization, that's why. And
we'll be happy to back up the brag as much as you like
when we talk one-on-one.
Meanwhile, here are three diverse examples that speak
for themselves. Please click the small pictures
for full-size views, and look at the rankings for
Offroad Design (left), Embrace, Release, Heal
Cancer Guide (center), and Crossroads Wine and Spirits
(right) - all of them our SEO clients. Then use
your browser's back button to return here and read the
Search Engine Optimization paragraph below.
Search Engine Optimization: The
name of the SEO game is "Get on Page One or Two" of
the big search engines. And we know how
to win the game, without using expensive "Pay
Per Click" or "Paid Inclusion" programs.
Note that both Crossroads Wine and Spirits and
Offroad Design are Number One
(non-sponsored, meaning we didn't pay Google extra
for a higher place on the list) out of
and 6 million web sites
respectively. Embrace, Release, Heal is
on page one out of 40 million results.
All of these rankings were as of February, 2012.
We're proud that our efforts have kept these sites
at the top even though the competitive listings have
skyrocketed! Best of all, our optimization
program is exceptionally reasonably priced.
Internet Marketing &
Web Promotion: We're proud to be able to
report that one of our e-commerce clients
quadrupled their gross sales (from high five
figures to mid six figures) within eighteen months
after we signed on as marketing consultants.
We built and promoted their website and online
catalog, and produced and coordinated both their
traditional print advertising/PR/catalogs and their
online marketing. We're not saying we're
solely responsible for the success, but we worked
closely with their sales manager and company owner
to achieve a coordinated effort that really paid off
and continues to work well for them.
We work hard for our clients and we're
proud of the results we achieve. We'll be happy to
talk with you about your needs and how we can help.
And we'll be happy to have you speak with our clients
for professional referrals. Let us hear from you